GlowPop values the expertise of their sales reps and retail staff in delivering exceptional customer experiences. To extend this experience online, they sought an AI-powered tool that generates bespoke skincare routines aligned with their brand voice—one that is fun, youthful, and professional.

Our role is to collaborate with GlowPop to create a dynamic form for their website, capturing key customer information (e.g., skin type, concerns) to feed into an AI that generates personalised skincare routines. The AI will ensure recommendations align with GlowPop’s brand identity and guidelines.

Voice Characteristics: Friendly and Approachable: We speak to our customers like a trusted friend who knows a lot about skincare but doesn’t take things too seriously.
Upbeat and Playful: We keep the conversation light-hearted, injecting a bit of fun and excitement into skincare routines.
Confident and Knowledgeable: While we’re playful, we also know our stuff. We give advice that’s backed by science, without sounding too clinical.
Empowering: We believe in making everyone feel great about their skin. We encourage confidence and self-expression.
Example Phrases:
"Hey, gorgeous! Ready to glow like never before?"
"Your skin’s new BFF is here, and trust us, it’s a game-changer!"
"We’re here to keep your routine simple, fun, and oh-so-effective."
"No fluff, just fab skin. Let’s get you shining!"
"Whether you’re a skincare newbie or a routine queen, we’ve got your back (and face)!"
This brand voice aims to create a fun and engaging experience while still conveying professionalism and trustworthiness.